City boutique law firm iLaw, which has a focus on advising innovative businesses and individuals, has undergone a rebrand, unveiling its new logo and website today to reflect its evolution into a leading law firm in London.
The new brand identity reflects iLaw’s professional yet approachable attitude, driven by the values of being modern, committed, responsive and specialist. It displays the commitment from the premier law firm to provide excellent standards of services with a highly commercial outlook and a thorough understanding of the technical legal issues that impact clients.
The contemporary logo was designed by Giant Arc Design, who worked closely with the marketing team and directors to generate graphics that reflect iLaw’s core beliefs and mission. iLaw’s marketing team has also partnered up with Childsey, a digital agency based in Nantwich, to design a new website (www.ilaw.co.uk)which seeks to improve the digital presence of iLaw and create a more focussed user journey for prospective and existing clients.
iLaw director Justin Ellis commented iLaw’s rebrand:
“In our 15th year, it was time for a brand refresh, and the new brand is fresh, modern and inclusive. The new website reflects those same attributes, which are also characteristics of iLaw itself.”