Spencer Matthews’ The Clean Liquor Company has released its first product, CleanGin, after seeking expert advice from innovative legal firm iLaw.
The London-based practice works with a variety of start-ups and entrepreneurs, assisting with the creation of contracts, the sourcing of funding, and importantly, the protection of intellectual property.
The experienced team at iLaw worked closely with Spencer and his team on a range of issues, including the registration of the brand’s trade marks, to ensure the product was delivered on time.
The firm was excited to work with the former reality TV star who created the “ultra-low” alcohol CleanGin. Bottled at 1.2 per cent ABV and containing only two calories per 25ml serving, the drink has been designed as a new healthy choice for the growing number of people seeking alternatives to high alcohol spirits.
Spencer Matthews, the founder of The Clean Liquor Company, said: “Sobriety is a lifestyle choice I made a few months before becoming a dad. I quickly realised that the drink choices for the sober curious were limited, mainly made of sugary and unhealthy options. So, I worked with a great team to build a premium no/low brand and flagship product that offers a new option for people.”
CleanGin will be available from January in nearly 500 Sainbury’s stores across the UK as well as being served in some of the country’s top pubs and clubs.
Justin Ellis, a Director at iLaw, said: “We work with a wide range of innovative brands that are fundamentally changing the sectors in which they operate. We have a passion for providing proactive, forward-thinking advice and support so it was great to team up The Clean Liquor Company, which is leading the way in the area of ultra-low alcohol beverages. We are delighted to see that the launch has gone so well and we look forward to providing ongoing support to this exciting brand.”