Commercial reputation and brand management

In the current economic environment iLaw understands how the proper exploitation of a company's reputation can increase its profile in any market. Conversely, protection of a brand from abuse is essential for a business's good health.

At iLaw we consider reputation management to cover both the development and exploitation of a company's rights and brands, and their protection and enforcement. With this in mind, through our team of highly experienced lawyers, we can work with you to:

  • identify the best way to protect and exploit your brands and trade marks;
  • devise strategies for the management and protection of your confidential information and trade secrets;
  • advise on copyright and designs and how they can be used as part of a reputation management strategy;
  • protect and exploit your databases;
  • manage your intellectual property rights on a day-to-day basis.

iLaw is unique in the legal field in being able to offer a fully integrated commercial reputation management package. Working with a specialist media agency, we can offer you the ability to monitor the perception and use of your brand both on-line and in the media. In addition to enabling us to spot and swiftly act upon negative statements, you can have access to sophisticated reporting tools which enable you to maximise your brand potential.

For further details, please contact Mark Culbert.