Intellectual Property Seminar

• What are intellectual property rights (IPRs), and to what do they apply?
 o Copyright
 o Database rights
 o Moral rights
 o Trade/Service marks
 o Domain names
 o Design rights
 o Patents
 o Confidential information

• What is the value of IPRs?
 o Valuation
 o Exploitation
 o Defending your market

• How to identify and protect IPRs
 o Best practice strategies
 o Avoid infringing other people’s IPR
 o Ownership
 o IPRs overseas
 o Contract terms
 o Delivery of materials

• How to enforce IPRs
 o Letter before action
 o Injunction
 o Damages
 o Evidence

The seminar will concentrate on the areas of most relevance to the client, e.g. technology, content or brand protection, management and strategy.